We're launching a comprehensive suite of real-time analytics dashboards that give publishers unprecedented visibility into ad demand, performance, and revenue across channels and placements.

New Analytics Capabilities

Our enhanced analytics platform now provides:

Real-Time Demand Heatmaps: Visualize advertiser interest by channel, time slot, and audience segment
Fill Rate Analysis: Identify gaps in coverage and opportunities to increase monetization
eCPM Trends: Track pricing performance over time with granular breakdowns
Revenue Attribution: Understand which channels and placements drive the most value
Comparative Metrics: Benchmark performance against historical data and industry standards

Powered by SCTE-35 Markers

These insights are made possible by our SCTE-35 marker integration, which captures detailed context about every impression and ad break timing without compromising user privacy.

How to Use AdStorm’s Real-Time Analytics Dashboard

The new dashboards are available now in your AdStorm Analytics console. Key features include:

Customizable date ranges and comparison periods
Export capabilities for deeper analysis
Automated alerts for performance anomalies
API access for integration with your BI tools

Start exploring your demand insights today and optimize your monetization strategy with data-driven decisions.