Today we're excited to announce a major expansion of AdStorm's channel-based monetization platform to include Video-on-Demand (VOD) and Podcasts alongside our existing CTV and OTA support.

Unified Channel Packaging

Publishers can now create unified channels that span multiple content types. Package your live CTV streams, OTA broadcasts, VOD library, and podcast episodes into cohesive channels that advertisers can target holistically.

New VOD Channels, Podcast Integration & Unified Reporting

VOD Channels: Organize your on-demand content into thematic channels with unified monetization rules
Podcast Integration: Bring audio content into your channel strategy with pre-roll, mid-roll, and post-roll ad slots
Cross-Format Targeting: Let advertisers reach audiences across live, on-demand, and audio in a single campaign
Unified Reporting: See performance metrics across all content types in one dashboard

Benefits for Publishers

This expansion enables publishers to:

Increase fill rates by offering more inventory to advertisers
Command higher CPMs with premium cross-format packages
Simplify operations with unified channel management
Better understand audience behavior across content types

Availability

VOD and Podcast channel support is rolling out to all AdStorm publishers over the next two weeks. Check your dashboard for the new channel creation options.