We're rolling out significant improvements to our ad delivery infrastructure, focusing on reducing latency and improving playback quality for both Server-Side Ad Insertion (SSAI) and Client-Side Ad Insertion (CSAI).

Performance Improvements

Our engineering team has optimized every stage of the ad delivery pipeline:

Faster Ad Decisioning: 40% reduction in decision time through improved algorithms and caching
Optimized Stream Stitching: Seamless transitions between content and ads with zero buffering
Adaptive Bitrate Matching: Intelligent quality selection ensures smooth playback
Global Edge Network: Expanded CDN presence reduces regional latency
Predictive Pre-loading: Smart caching anticipates ad requests for instant delivery

Device & Network Optimization

These improvements deliver consistent quality across:

Connected TV devices (Roku, Fire TV, Apple TV, etc.)
Mobile devices (iOS and Android)
Desktop browsers
Various network conditions (4G, 5G, WiFi)

Dynamic Hybrid Ad Insertion: Optimizing SSAI and CSAI Selection

Our hybrid approach now intelligently selects the optimal insertion method based on:

Device capabilities
Network quality
Content type
Targeting requirements

Results

Early testing shows impressive improvements:

47% reduction in start-up latency
85% fewer buffering events during ad breaks
23% increase in completion rates
99.9% uptime across all regions

These updates are live for all publishers. No action required on your part—just enjoy the improved performance!