We're thrilled to announce the launch of Swirl, our new real-time overlay system that brings dynamic, server-side composited graphics to streaming video.

Introducing Swirl: AdStorm's Server-Side Dynamic Overlays?

Swirl is AdStorm's revolutionary overlay technology that allows publishers to insert dynamic graphics—including lower-thirds, bugs, and sponsor slates—directly into video streams at the server level. Unlike traditional client-side overlays, Swirl composites graphics server-side, ensuring consistent delivery across all devices and preventing ad blockers from interfering.

Key Features

Server-Side Compositing: Graphics are rendered into the video stream before delivery, ensuring pixel-perfect display on every device
Real-Time Updates: Change overlay content on the fly without interrupting playback
SSAI/CSAI Integration: Seamlessly coordinate overlays with your ad insertion strategy
Dynamic Targeting: Show different overlays to different audience segments
Sponsor Integration: Create incremental revenue with branded overlay placements

Use Cases

Publishers are already using Swirl for:

Live sports score updates and statistics
Breaking news tickers and alerts
Sponsored content cards and brand placements
Channel branding and watermarks
Interactive call-to-actions

Getting Started

Swirl is now available to all AdStorm publishers. Contact your account manager or visit our documentation to start implementing real-time overlays in your streams.

We can't wait to see what you build with Swirl!